tion of capitalism and were it all began. The second section,Circuits of Power, retold stories of how the public reacted to the whole thing. It also dealt with the philosophical side of capitalism. The final major sectionof the book, Managing a Dream Culture, displayed the managerial aspects ofcapitalism and the poeple behind it. Then, the last pages illustrate how thehistory in the book affected our country today, hence the its Legacies. It prettymuch sums up why what happened was important and the such."This book exhibits how this older culture was challenged and wasgradually superseded by the new culture," (p8). That pretty much sums up thefirst section of the book, Strategies of Enticement. Within this chapter you seethe clear path towards capitalism being chosen. It starts out with what led upto the idea of capitalism, including the merchant John Wanamaker and theretail wars. It sets up the most vital history to understanding the wholetransmission into capitalism.The next step to the up and rising consumer industry was the elaborateand aesthetically pleasing forms of advertisement that began. It all began withthe advertising cards and eventually led to billboards and electrical advertising. This is also one of the first times that Baum is discussed, this time concerninghis manual on "the arts of decorating and display" (p56). This was really thechapter of advertisement's roots.One of the last chapters of this section is about fashion and the effect ithad on the market. It also links the wants of the US consumers to the haves ofthe European consumers, specifically France. The first of many fashion showsbegin arising here and the impact that foreign countries have on what is "in"and "out" begin here. Later on, Oriental fashion shows up in a similar way.The final chapter in this section goes into the detail of the first customerservices. It begins the linkage between capitalism and religion here due to thefact that many ...
