of the ideals in customer services were similar to those ideals ofChristians. Despite the fact that "Americans had broken from their olderreligious heritage, at their best they still retained the spirit of service" (p115). And from there the hospitality in public places such as daycares, live music, etcall began. It also touched on refunds and what we would now call credit cards.The next few chapters wrapped into the section entitled Circuits ofPower, broadened on the effects of the growing consumer awareness andcapitalism. It discusses just how much of an impact capitalism and it'screations had on every day life for the poeple. Museums, restaurants, hotels,and even educational systems among other things all changed their ways dueto the new ideas brought about by capitalism. Commercial art schools sprungup in a number of places and the book even went into the fact that many"furniture designers, and designers of wrapping papers, combs, labels, andpackaging visited the Brooklyn museum" (p170) as a way to expand theirminds and products. The new places had an impact on things like thetransportation even, "special subway stations were erected for the bigdepartment stores and hotels" (p173). Things were changing in a big way.This is also the section where religion is expanded upon, as well as thephilosophy of mind curing. The big debate concerning religion here is whethercapitalism and the consumer industry can grow and still stay moral. This issomething that seems t be argued about any change and the answer seemed tobe more so than anything, no. Wanamaker came up and was a prime model inthat area. He did many moral things for the community like set up youthgroups and the such, but when it came to business, his goals changed topersonal gratification. Although a few poeple still thought it possible, morethought that the "split perspective reflected a division in public and personalgoals and undercut the ability of religion to deal ...
