r to put forth a one-sided or two-sided appeal. One-sided appeals work bestwith those who already agree. Two-sided appeals work best with people who are initially opposed to your idea. Also message acceptance is effected bywhen it is heard and when the argument against that message is heard. Primacy affect states Other things being equal, information presented first usually has the most influence.(1) The primacy effect works only whenboth messages are heard at once, with a period of time passing before responding. In a situation where a message is given followed by alengthy period of time, and then the second message is given, the response is usually to accept the second message. This is recency effect.Information presented last sometimes has the most influence. Recency effects areless common than primacy effects.(2) How the message is communicated, thethird element to persuade, stresses the importance of message delivery. Communication is the most important and complex thing we do. It canshape our careers, our lives, and our world... You can control the outcome of your important interactions if you control your communication style.(3) The studies have shown that interpersonal contact influences behaviorand attitudes much more than the media. Of course media still has great influence. It has also been shown that the more realistic thecommunication method the more likely it is to persuade, though complex messages arebest understood and remembered if they are written. Simpler messages from the media that are live or videotaped are most likely to persuade. Less persuasive are audiotaped and written communication methods. The fourth element of persuasion is the audience, or receiver of the message. Ageof the audience matters greatly because many attitudes are directlyrelated to how old the person is. There are two ways to explain the relationship between ag...
