he people do not have electricity. Although they did not know how to use the machine they continue to use it in place of a rock. Throughout the entire commercial traditional Indian music was played. The music and appearance of both the people and the structures clearly suggests to the viewer that it is India. However these signs would not have been recognised without prior media familiarisation. Therefore through cultural stereotypes providing cultural knowledge. Another example is the West End Gold beer commercial. Animation is used to view two mosquitoes talking to one another. The setting is a barbecue with a group of stereotypical macho male friends getting together after a hard days work to eat food and drink beer. The mosquitoes are happy that the men are now drinking mid strength beer as they are not falling asleep, making fools of themselves, and they are able to drink more blood. Although referring to themselves it was clear they were actually talking about the men involved. Suggesting that they can spend more time with their friends, consume more beer and have more fun. The commercial was set in a middle class backyard, which features a run of the mill Australian barbecue in which the beer is helpful to people with subtle humour. Traditionally Australian beer commercials have portrayed beer as a reward for hard manual labour or driving through the desert, such as the Victorian Bitter campaigns. The Australian cultural signs used were the image of the macho male okka, drinking beer, having a barbecue with only male mates. I believe these images are used to promote the Australian barbecue culture. These images are also known across the world due to the movie Crocodile Dundee. Another example is the use of the Mexican cultural stereotype to promote a new McDonald's burger. As the burger had an added sauce that was spicy the advertisers used the Mexican image to portray this. As traditionally the Mexicans eat very spicy food such ...
