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Iconography and Iconology of a Contemporary Image

way to hide her sexuality. The pose of the woman in the advertisement also shows the same thing. She is posed seductively to show off her body, yet she is covering one breast with her hand. When we think of nude figures, we think of art pieces in the past that depicted nude women in a certain pose. Therefore, the pose of the woman in the advertisement owes much to the pose of nude women in art pieces of the past. Because nudity was depicted in great art of the past, we are not surprised when we see a nude image in a magazine. Instead, we view nudity as a symbol of beauty.The real purpose of a nude image is to show the woman’s beauty, not her sexuality; this is the iconology of the image. This image of the woman in a seductive pose in the advertisement is meant to draw the reader’s attention to the product. The advertisers want to show how “beautiful “ this new fragrance is by having a beautiful nude woman pose for their ad. The art of the past that depicted nude women were meant to show their beauty also. For example, the statue of Aphrodite by Praxiteles depicted the goddess in a seductive pose, but the statue was interpreted as a symbol of enchanting beauty. Beauty is shown through sexuality and seductiveness, as evidenced by the nude women in the art pieces. This is also shown in the advertisement for the fragrance. Although the image in the advertisement is similar to that of the art pieces, the iconography and iconology of a nude image has changed over time. The contemporary society has given rise to different ideas of what nudity represents. Many people, when they see a nude image now, do not think of beauty. Instead, they think of something sexual. The pose of the woman in the advertisement is not there to enhance her beauty, but to show her sexuality; those are the thoughts of the contemporary society. There are people who know what nudity really represents, but there are many more that see it as erotic....

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