How did Pop Art challenge beliefs about consumerism? Discuss with reference to two artists. In order to discuss pop art I have chosen to examine the work and to some extent lives of Roy Lichtenstein and Andy Warhol who were two of the main forces behind the American movement. I intend to reflect the attitudes of the public and artists in America at this time, while examining the growing popularity of pop art from its rocky, abstract expressionist start in the 1950s through the height of consumer culture in the 60s and 70s to the present day.Roy Liechtenstein, (fig 1) was born in 1923 into to a middle class Hungarian family living in New York, there was no artists on either side of his family and throughout Liechtenstein’s schooling there were no art classes. He used to paint in oils and draw, sometimes sketching musicians he saw playing in Harlem and the Apollo Theatre as a hobby. It was not until ‘1939’ the summer of his last year at high school that he enrolled in art classes in the Art Students League run by a man called Reginald Marsh. Liechtenstein’s influences regarding his painting style at this time had been the European avant-garde artists such as Picasso. These cubist and expressionist styles were rejected buy by Marsh who favoured painting the masses of New York life such as carnival scenes, boxing matches and the subways catching the detail in fleeting brush strokes, in a non-academic easily recognisable way. This style of recognisable American art that used everyday scenes are directly related to the consumer orientated Pop Art that Liechtenstein was to develop later in his life.Andy Warhol, (fig2) no one, including Warhol him self knows his exact birthday but its thought to be around 1928-1931. Born in Forest city Pennsylvania and christened Andrew Warhola (which he changed in 1949 while living in New York). There are several contradicting stories about his life although he left two autobiographie...
