arriers fly all over the world, gaining a foothold in a smaller niche is the smart way to go.A firm may also consider looking into a merger or alliance to strengthen their position in the industry. Putting the best of two companies together could be a definite bonus in the future with the likelihood of intense competition becoming a major factor. Developing a technique or technology that is not currently used by another airline and using it through a larger airline may be a smart move. Some amount of capital should be devoted to improving technology because it is, in a sense, the power of the future....
