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Delta Airlines

yeesdaily flightsdestinations(end Dec '97)504,500221737,143,890Dallas/Fort Worth, TexasNo ofNo ofNo ofNo of NonstopPassengers Gatesemployeesdaily flightsdestinations(end Dec '97)274,984131415,018,540John F. Kennedy, New YorkNo ofNo ofNo ofNo of NonstopPassengers Gatesemployeesdaily flightsdestinations(end Dec '97)283,89745372,362,865Salt Lake City, UtahNo ofNo ofNo ofNo of NonstopPassengers Gatesemployeesdaily flightsdestinations(end Dec '97)324,379168497,241,631Since the inception of Delta Airlines in 1935 they have been a main stay in modern commercial aviation. Delta is a traditional style airline with a traditional hub and spoke system and prior to deregulation in 1978 they showed five decades of profitability and were a powerhouse in the Commercial airline industry. Their management philosophy has been to promote from within, mentor their employees and developing a logical progression of advancement, to make Delta Airlines a family atmosphere. From 1950, Delta Airlines has showed a 1/2 to 1- percent growth per year and by 1977, Delta made up 10 percent of the entire industry. It also has grown from 12 million in value to over 1.4 billion in Assets. Its net income in 1950 was $815, 000 and has made a profit every year and in 1977 it had made over 92 million dollars in profit for that year. However, deregulation was just around the corner, which would change the very foundation of this airline giant. Before deregulation, the airline industry was seeing phenomenal growth in both domestic and international air transportation (Airline deregulation, pg. 5). Delta was no stranger to this phenomenal growth however, with the implementation of deregulation, as many other airlines, had to shift gears to stay competitive in a newly formed free market. Despite remarkable advances under the regulatory scheme established in 1938 and broad public satisfaction with the airline system, airline regulation gradually came under increasing criticism, p...

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