et aboutdisproving that by dedicating long hours and much energy to the newspaper. As owner and also theeditor of the newspaper, he accumulated the best equipment, improved its appearance and itsrelationship with the advertisers. Most importantly, he hired the most talented journalists possible. He nicknamed the paper “The Monarch of the Dailies.” In order to boost circulation, Hearstpublished a lot of news articles regarding corruption and motivating stories filled with drama. Thattype of journalism became the trademark of the San Francisco Examiner and of Hearst’s journalism. Hearst, combining sensationalism with a civic reform campaign, made his newspaper prosperedwithin a few years.In 1895, Hearst moved to New York City and entered the New York City newspaper marketby purchasing a second newspaper, the unsuccessful New York Morning Journal. One year later,he began the publication of the Evening Journal. His newspaper, the Morning Journal, enteredinto a series of fierce head-to-head circulation wars with his former mentor Joseph Pulitzer, ownerof the New York World. In order to defeat his competitors, Hearst hired such proficient writers asStephen Crane and Julian Hawthorne and raided the New York World for some of Joseph Pulitzer’sbest men, particularly Richard F. Outcault, the inventor of color comics. He also made some veryintelligent and strategic moves as he tried to out-maneuver Pulitzer. Hearst simply hired Pulitzer’swriters with more money. He recruited many very talented writers including Ambrose Bierce, MarkTwain, Richard Harding Davis and the talented sketch artist Frederic Remington.Many factors had contributed to the success of the New York Journal. Factors such as pricereduction of one cent; expanding it to sixteen pages; increasing the use of many illustrations, addingcolor magazine sections and glaring headlines; including sensational articles on crime,pseudoscientific and fo...
