iant idea of Moscoso was the selling of Puerto Rico as an excellent place to invest in industrial enterprises. The government of Puerto Rico hired stateside public relations companies to place ads in business and financial magazines with the message “that there were very big profits to be made in Puerto Rico.” (p.109) Moscoso’s success in Puerto Rico captured the attention of President John F. Kennedy who named him ambassador to Venezuela, in May of 1961. Later, in November of that same year. President Kennedy named Moscoso coordinator of the Alliance for Progress. The alliance was described by President Kennedy “as` probably the most difficult assignments the United States has ever undertaken’. Moscoso’s two years of running the Alliance were a heart-stopping, roller-coaster experience of accomplishment and exhilaration but also one of disappointment and frustration.”(p. 172) After the death of President Kennedy in November of 1963, Moscoso was removed from his post in December 14 of that year in one of Lyndon Johnson’s first administrative changes as President. Moscoso went back to Puerto Rico to take care of his personal business’ for several years. He returned to government service to head Fomento, the agency in charge of Puerto Rico’s industrial promotions and economic development, in 1973. This second round as administrator of Fomento was filled with problems, frustrations, and insatisfaction for Moscoso. The oil crisis of the mid 1970’s hurt Puerto Rico’s economy badly. It cost the 1976 elections to governor Rafael Hernandez Colon, Moscoso’s boss. Teodoro Moscoso again retired to private life and performed the role of elder statesman well into the 1990’s. Moscoso is one of the persons responsible for the transformation of Puerto Rico. “By the beginning of 1990’s... average family income, $1,495 in 1950, was now $22,000. L...
