ng in the torso because it doesn’t receive much wear. Most of Rip Curls suits are black because black attracts the sun, so it keeps the person wearing it warmer. Which again connects back to one of the key design requirements ‘warmth’.Rip curl also puts a lot of important on having good logo’s that stand out. 50% of wetsuit buyers buy a wetsuit simply because of the graphics that appear on them. So Rip curl concentrates on the designs of the logo’s nearly as much as the wetsuits itself.So they keep up with the latest trends and fashions, they find all this information out through response tags that comes with every sale of a Rip curl product.They have to also have well positioned logos too. Other things that they ask about on these tags are sex, address, retailer address, wetsuit size & style and primary use of the product. All theses questions help Rip curl find out how they can make their products better and fit their market better. Over the past 41 years, Rip curl has expanded to a multi million-dollar company, exporting to overseas. To such countries as France, Mexico, America, and some parts of Europe. As you can see all the criteria that Rip curl has put on their key design elements, has helped them to be as big as they are today. ...
