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Writing for an audience

s high standing professional fishing career. Karen Bishop February 23, 2001 Page 3Thomas McIntyre’s article, “Shed hunter” page 27, identifies Dan King as a Arizona hunting guide with over fifteen years experience. It establishes Dan King as a professional then goes on to identify how he uses the natural shedding of deer antlers in spring to determine the size of the animal for hunting in the fall.Content:The writer and editor both agree on the article content to fulfill both of their purposes. Together they decide what the reader will want and need to know. Both of them have decided on articles that focus on improving skills, as illustrated on page 27, “Shed hunter”, by Thomas McIntyre. This was previously discussed under the reader’s purpose. Other articles advise and caution sportsmen on some of the new dangers they now face.Page 42, “Deadly Venison”, Identifies the increase of a disease called Creutz field-Jakob (CJD) or mad cow disease and how it would spread by ingestion of wild game meat. Both the editor and writer believe that this article on possible transfer of mad cow disease, was important enough that others should be aware of the potential danger.Style:Fog index:A fog index was calculated in three areas on page 48, “Closing the mouse holes” by Bill Heavey. It is calculated to be 11.26. This indicates an appropriate target audience for this level of education.The magazine is presented in a very informal easy to read format with multiple illustrations. Table of contents, on page 3, identifies main articles with sub contents and topics. These are areas correlated to main articles on page 4. This allows quick reference to articles in magazines without searching through the entire magazine. White space:There is good use of white space that have bold printing of subt...

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