g to make in the next 365 days, and no written plan whatsoever. Let me say this as strongly as I can...Your business will never succeed on any type of a large scale unless you commit to writing a plan that guides you to success.This is a fact that all too many businesses will never accept, to their own demise. If you dont have a marketing plan, youll never reach any truly substantial objectives.If youre without a plan. grab a piece of paper and pencil right now, and let me help you get off to a good start. Your plan must include the following:1) A specific, clear, precise, dollar objective for each year, for each of your products or services. Break this dollar amount down into how many widgets you must sell to reach that amount. Next, figure out how many sales that means you need to make. Next, figure out how many prospects you must connect with in order to sell XXX amount of widgets, based on your past experience. If you have no past experience, use a 20% closing ratio to figure with.2) A specific dollar amount for each month, for each of your products or services. Do the same things as above, except figure the totals on a monthly basis.3) An objective evaluation of all of the different marketing alternatives that will help you reach your monthly and yearly goals.4) An exact indication of which marketing alternatives you have decided to use, why, in what ways, and how often, and how much these alternatives will cost you in money, time and materials.5) Techniques to use that will help you capture and keep track of your customers and prospects.6) Techniques to use to help you sell the back-end to a new customer.Mind you, these are the bare bones basics that you need in your plan. With this information alone, youll probably perform head and shoulders above your competition. If you want to take the plan further, make sure you include precise deadlines for each step. Then take each of these steps and break them down into the acti...
