consists of two possible segments, just like designer swimwear:1)Solely as a swimwear line.2)Swimwear line shares its brand name with general apparel line.4) Imported SwimwearThis final category is fully manufactured overseas in developing countries, and usually sells for under $20. This category benefits from cheaper labor in the manufacturing process but is of very poor quality, often not lasting more than a single season. They are usually branded and sold in discount stores such as Zellers, K-Mart, and Wal-Mart and Target. Brands SpeedoSpeedo was previously part of the Warnaco Group, a manufacturer of many apparel brands. It was then purchased by one of Warnacos board of directors and is now, along with other brands such as Catalina, Anne Cole and Cole of California, part of Authentic Fitness Corp. Speedo is by far one of the most recognized brands in the swimsuit industry. It is best known for its one-piece mens racing suit that is now known as the Speedo. The brand used to consist mostly of very simple swimsuits at first, but then started becoming more fashion oriented, following the direction of the industry. It has extended its expertise in the competitive swimwear market into the leisure swimming market. Speedo is also used for branding complementary accessories for swimmers, such as goggles, swim caps, kickboards, towels, sandals and bags. This branding move was permitted by the Authentic Fitness Corps decision to open exclusive Speedo Authentic Sports stores nationwide. These stores have seen great sales success and completely revitalized the brand. Speedo started making a wide variety of swimsuits to meet the needs of all consumers. In the past, Speedos target market was swimmers of all ages who participated in swimming as a sport. As swimming became more of a recreational sport, they started targeting a much wider market of swimmers. At present, Speedo manufactures swimsuits to meet the needs of all swimmers, re...
