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A Study of the Swimwear Industry in North America

n all major sports shops, department stores and other retail channels that carry the brands apparel. Adidas has an online shop for Internet orders and they can be found on a number of other online stores. NikeNike is perhaps the most valuable brand name in the sports industry. Nikes Swoosh label dominates the market of almost every sport in the world. It manufactures apparel, footwear and equipment. However swimming is one of the few sports that Nike has not yet been able to leave its mark on. It first entered the competitive swimsuit market in 1993 but was a complete failure. Since then, it has again entered the market, this time along with Jantzen, the industrys second largest manufacturer. Jantzen is the manufacturer while Nike only provides the brand name. Nike swimsuits are found in sports shops and online stores that carry its products. ShanShan is a Montreal based company that specializes in the design of swimsuits, coordinated garments and beach accessories for men and women. Established in the high-end design and high value-added market, Shan collections are recognized throughout North America and Europe for their high quality and style. Aside from being sold in Shan stores, its products are also available in reputable retail outlets such as Neiman Marcus and Selfridges.San Francisco MaillotsSan Francisco Maillots is Quebecs premier retailer of sportswear and active wear. Aside from an in-house collection, the stores feature some of the best names in swimwear that Quebec and the world have to offer. In 1999, the company acquired 37 Bikini Village stores, bringing the total number of its retail outlets to 59. The company expects to open an additional 10 Bikini Village stores in Ontario, which would position it as the national leader in swimwear retailing in Canada. BaltexIn 1983, Baltex opened its doors for business in Montreal. As the company grew, Baltex moved to larger premises and began distributing its swimsuits ...

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