pine, and an independent local market study. Finally, we conclude with recommendations and limitations of this study.Historical Timeline of the Bathing Suit300 B.C: First recorded use of bathing apparel was in Greece. Togas were worn when swimming and bathing reached the height of its popularity in the ancient world. During the 18th century men and women began to engage in public bathing in French and English spas, though a typical swim was very brief. Suits were cut to preserve modesty and resembled a "bathing gown." Theses first suits were far from practical or comfortable; ladies went as far as sewing lead weights into the hem of the "bathing gown" to prevent the dress from floating up and exposing her legs.The first swimsuits consisted of bloomers and black stockings. Around 1855, drawers were added to prevent the problem of exposure. Women still refrained from swimming too much, as it was not generally accepted until the end of the 19th century, when swimming had become an intercollegiate and Olympic sport. The beginning of the twentieth century marked a new daring era in swimwear for women. In 1907, Australian Annette Kellerman caused quite a stir, when she was arrested in the United States for wearing a loose, one piece suit that became the generally accepted swimsuit for women by 1910. After that swimsuits began the trend of becoming lighter, briefer and more stylish. During the "Roaring 20's" an appreciation for recreation and leisure time was increasing dramatically. In May of 1916, the first annual "Bathing Suit Day" was held at Madison Square Garden in New York City. Swimwear was now becoming skimpier, slimmer, sexier, and very athletic.The 20th Century began the swimwear revolution, brought about by the major increase in recreational sports oriented activities and the influence of the exotic cuts of French swimwear. The 1930's lead to swimwear garments that were functional, sleek, and streamlined. The 1934 swimsui...
