ght.Nearly one-quarter of these individuals are clinically obese. Obesity rates are climbing around the world--from 8 percent to 13 percent in Australia and Brazil. The U.S. Center for Disease Control and Prevention (CDC) states that only 10% of adults get enough physical activity from workouts, which means that even an hour at the gym may not be enough to stave off extra pounds. Steven N. Blair, P.E.D., senior scientific editor of the U.S. Surgeon Generals 1996 Report on Physical Activity, estimates that we are expending about 800 fewer calories per day than our parents did.What this implies for the swimsuit industry is that the suit sizes are getting larger. As well as inspiring systems similar to the Suitable Solutions, the increasing size of the population makes the bathing suit buying process harder as women become self-conscious about their increasing body size. As swimsuit shopping is already something that most women dread, in order to remain competitive, swimsuit companies must find ways to make shopping simpler and easier. Aside from Suitable Solutions, many numbering or style divisions will be created to hasten finding a flattering suit. In order to aid with fit, more companies will sell the tops and bottoms of two-piece suits separately, so that women can choose sizes accordingly. In addition, the more popular styles will become those that can cover flaws. This includes suits such as the tankini, which covers the stomach but is still a two-piece, or the boy short style that covers the legs. Features such as tummy tucking material, padding in the bra and other contouring methods will also increase in popularity.Increasing R&DIn the next several years it is expected that high-performance brands, such as Speedo, will create more technologically advanced suits as well as accessories. Their latest technological development for elite swimmers is the Speedo SpeedMask. The alien-like Mask smoothes out the turbulence created by ...
