immune system suppression may force people to spend less time sunbathing. The incidence of skin cancer in the United States has reached epidemic proportions. One in five Americans will develop skin cancer in their lifetime, and one American dies every hour from this devastating disease. Since fashionable suits are mostly used to sunbathe, only 40% of all swimwear ever gets wet in its lifetime, a decline in the time spent by the pool or sea would cause the number of fashion suits sold to drop.Being beach lovers as they are, North Americans will be torn between their health and enjoying their lives. To counter this health phenomenon, the industry will have to seriously consider a major redesign of swimwear, a move that may actually more closely resemble swimwear of the 1930s. In a decade, we may see recreational swimwear that completely covers the body, even the face. The fabrics used will be very thin, flexible and comfortable, yet offer extreme UV protection. They will allow the skin to breathe, feel the soft breeze, water and sand. Prints and patterns will be designed to flatter the individual, hide the tough spots, and yet accentuate the best. North Americans will not prefer wearing these suits over the traditional ones, but unfortunately they might have to if they want to keep enjoying the pleasures of the sun.Primary ResearchINTERVIEWWe held an interview with Yves Lepine, an Industrial Technical Advisor for the Ecole Superieure de Mode de Montreal at CNRC. When asked about the future, Lepine commented, the swimsuit industry is currently booming. He continued to say that sales have been increasing significantly on a yearly basis, and that new styles and fabrics have increased the range of swimwear available to consumers. So many different styles have encouraged consumers to buy several swimsuits per season to take advantage of the many possibilities that are offered.In addition, recommendations from manufacturers that encou...
