for at least the next two years. Expenditures will not approach the 63% growth experienced between 1991 and 2000, but an annual growth of rate of 5.5% will still keep destinations and travelers moving at a brisk pace.DestinationsAs of 1994, beaches were the most popular summer vacation destination for Americans, according to the Travel Industry Association. It was the most common destination among those aged between 25 to 34, and the second most popular for those over 65 years of age.Total18 to 2425 to 3435 to 4445 to 5455 to 64Over 65Ocean or Beach31.1%31.5%38.1%28.2%29.0%34.2%23.1%Mountain area10.3%12.7%7.3%12.5%7.6%8.6%12.3%Lake area7.3%3.8%6.9%10.6%8.5%6.8%5.7%City16.3%25.8%14.9%10.8%13.4%26.1%15.9%State or National Park7.9%5.7%7.9%10.1%10.3%3.2%5.1%Small town15.3%16.3%13.6%13.8%14.9%10.9%25.6%Amusement Park6.8%4.2%9.1%9.8%6.1%4.1%4.0%Due to Canadas geography and weather (and lack of data) it is difficult to approximate the nature of trips made by Canadians within Canada. However, Canadians did make 17.6 million trips to the top 15 country destinations, 80% of them to the US. Categorizing these 15 countries, and the top 15 US states, as beach or non-beach destinations provides an approximation of the number of such trips (refer to Appendix, Exhibit 4, 5). Approximately 25% of all trips by Canadians were made to beach destinations48% of all nights spent were at beach destinations. Senior Tourism According to a recently published research paper, 64% of adults over 50 consider themselves to still be in good health and more than 75% of them equate tourism with physical well being. Although seniors top destinations are small rural towns, beaches are a very close second. But seniors have been re-defining retirement and how they want to live it. The southern US has seen a boom in retirement communities, particularly those near beaches in Florida. So while seniors dont travel as much to the beach as do other age groups, it is becaus...
