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Advertisements A Tommy Hilfiger Advertisement that insults America There are a lot different types of sitcoms, and other types of advertising out there in this day in age. The one ad that fell upon my eyes, and pulled me enough its way to persuade me to write a paper on is a Tommy Hilfiger Advertisement. This advertisement is a true way to show how much advertisement has become demoralizing, and appealing to the eye. “They sell values, images, and concepts of success and worth, love, and sexuality, popularity and normalcy”. (Kilbourne, 178) Advertising has taken many different methods throughout history to attract people to its products. Advertisers use television, newspapers, magazines, and many other methods. It uses different types of color, and measures to attract people. They try to put many different objects and things with their product that actually half of the time does not even belong. The most charming ads sometimes even stick in our minds for long periods of time. That is a goal of the advertiser. To make an ad that sticks in someone’s mind. These days though, advertising has been so plagued by false advertisement. The reason I picked the ad I did is because of how much false advertisement, and deception the picture is portraying. Firstly I will describe everything in the picture. It’s an ad advertising a fragrance from Tommy Hilfiger. There is an American flag in the background. There is an American flag covered couch people are sitting on. There is a big house in the background. There are six people total in the picture. Each person is wearing all Tommy Hilfiger brand clothes. The people are a mix in between different cultures as well. Plus the people all generally look very good. Then lastly, the caption reads as “the real American fragrance”. Can you see how offensive it is already? What kind of baloney is it that they would use the American symbol in three different ways just to represent their product? The America flag represents so much to everyone in United States. It represents “freedom”. It reminds different people of many different things. It can range from memories of all the past battles brave men have fought so that this land still remains ours, or it could have many other dynamic meanings to other people. How dare this ad uses the American flag with its advertising scheme. Tommy Hilfiger has nothing to do with anything representing America. Yet it still portrays this fragrance as “America’s” fragrance. There is absolutely no connection between these two things, yet this company still tried to make one. At least that is what it seems like to me. I find this truly insulting. This highly cliquey, and expensive company is just trying to make their product more charming to the eye then it really is. Besides the obvious terrible connection they try to make to the American flag, they also seem to be trying to show us that only cool upper-class people own this fragrance. Or at least that is the kind of person you will be if you happen to use this fragrance. As you would notice everything is portrayed almost as perfect in the picture. The big fancy house in the background is eye alluring. All the people in the picture are good looking people of each gender that are all wearing clique Tommy Hilfiger clothes. So if I understand this right. If I buy this fragrance do I automatically become cool, and good-looking as this ad is portraying? It’s a scam! “Media images are so persuasive, they can easily become prototypes of style, class, or even profession.” (Brownmiller, 209) It’s a waist of money and time to even buy this product. Why don’t they use people that are less appealing to the eye, that can’t afford the most expensive clothes, and shoes? This is another method this company is trying to use. They are trying to advertise their “fresh” clothes with their fragrance. It’s too bad that they fail to mention how expensive their clothes are in this ad as well. Even if that does not stop the casual shopper at times. They want you to poor your saving into them though. They want the general age of teenagers, who are dumb enough, to think that in order to fit in with teenagers of today you have to wear this brand of clothes. Which most of the time will rob you of all your money, or the money your parents tend to give you at times. I think the way they portray these people in this advertisement is flat out embarrassing. I have known kids who had to always buy Tommy Hilfiger clothes. It’s all they ever spent their money. They have paid Eighty dollars for this pair of pants, and sixty dollars for one of their shirts. They tend to forget that they could buy the same quality of clothes at a different store, like JCPenny, for half of that price. It’s truly outrageous. The company is just a fake showboat company that wants to tempt immature young kids to buy its products. Lastly the thing that offends me the most is the different type of people they show in the picture. Like I stated before, there is six people total in the picture. There are two different girls. One is just white, and the other is black. Then there are three different guys. One is a black person; the other looks like he is Chinese, and the other just looks like a white American. Do you get the picture yet? Tommy Hilfger is trying to break ethnic diversity apart, and show that there product brings everyone together. That is just dirt in the ground. What kind of invalid false picture are they trying to paint? That if you wear these clothes it will bring you closer to all different type of people. It’s almost like stating it’s a bible in my opinion. People of all different backgrounds follow this false advertisement, just so they can feel better about life all around. It is complete nonsense, and I almost find it offensive. A brand of clothes, and fragrance has nothing to do with people of different ethnic backgrounds together. Advertisers use so much false coloring in their ads, as you can clearly see just in this one ad I pulled out of a magazine. It only took maybe three minutes to find it as well. There is so much of this garbage going around these days, and people are actually falling into the enticement to buy some of these products. The largest numbers of these people are young adults/teenagers. They are each generally exposed to over 2,000 ads a day as Kilbourne states. (Kilbourne, 178) Advertisers will almost do anything to get their product sold. All they have to do is to persuade some of the blind younger people in our society, which is becoming very easy for them it seems like. “Style is a personal choice.” (Trimbur, 215) We should make our own choices as adults, and as teenagers. We should look pass the fancy clothes, the stereotypes, and the brand name, and buy clothes that define ourselves. That colors the character that is behind us, not the character that advertisers encourages us to be. Bibliography: 1. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John Trimbur. “They sell values, images, and concepts of success and worth, love, and sexuality, popularity and normalcy”. (Kilbourne, 178) 2. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John Trimbur. “Media images are so persuasive, they can easily become prototypes of style, class, or even profession.” (Brownmiller, 209) 3. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John Trimbur. They are each generally exposed to over 2,000 ads a day as Kilbourne states. (Kilbourne, 178) 4. Reading Culture: Contexts for Critical Reading and Writing. Diana George and John Trimbur. “Style is a personal choice.” (Trimbur, 215)

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