he disadvantages. If Amazon is able to formalize several more deals with other traditional retailers, then the Company's financial performance should drastically improve. Finally, implementation of this strategy will be relatively easy, as the Company has already began to implement the strategy on a small scale. There should be few management conflicts to work through, as there should be no political maneuverings to obtain additional resources to grow one department over another. If properly implemented, this strategy should help Amazon to achieve its objectives to focus the Company's resources toward achieving profitability by the fourth quarter of 2000, and to increase profitability by 5 percent per year for the next 3 years....
