cities was much the same. Among those with more than 100,000 people in 1996, the fastest growing from 1990 to 1996 were Henderson, NV (88%), Phoenix, San Antonio, and Houston. Each gained more than 100,000 people during this period. According to projections, the U.S. population in 2050 will have risen to about 394 million mostly in part due to increasing ethnic groups.Significance of these trendsIn 1997, an estimated 26 million persons, or nearly 1 in every 10 residents of the United States, were foreign born, the highest level since 1930. Five states had a larger percentage of foreign born than the United States as a whole: California (25%), New York (20%), New Jersey (15%), Flordia (16%), and Texas (11%). More than one-fourth of these immigrants ---7 milllion--- were born in Mexico. To engage them advertisers will have to focus more on multi-cultural themes. Honda's home page, which displays a picture of young children of different nationalities engaging in a game of soccer, is a nice example of trying to reach these groups.Stiff competition means tapping into new markets According to theautochannel.com, Honda's CR-V most fierce competition are the Mitsubishi Montero Sport whose MSRP starts at $18,030 - $32,250 and the Subaru Forestor $18,695 - $22,195. The MSRP for the Honda CR-V ranges from $18,350 - $21,050 which is less than the cost of either of their major competitors. The other competitors such as the Chevrolet Tracker, the Kia Sportage, the Suzuki Sidekick and Toyota RAV4 base MSRP begins around $13,099 to $15,388 however. Although these prices are far more comforting for price concious customers, they do not offer the durability and the satisfaction of that of the Honda CR-V SUV vehicle. Various discussion groups on DejaNews.com reveals that customers get the following benefit from CR-Vs: A customer can buy a fully loaded sports-utility vehicle for under $20,000. The CR-V provides a more fuel-efficient attainment and...
