icular region are protected trademarks. The US never signed this agreement, leaving Anhauser-Busch able to continue to legally use the Budweiser trademark. The Czechs believe that their beer is the only beer that should be allowed to care the name Budweiser. This means that the name Budweiser should be allowed to only Czechs. The Czechs feel strongly about their beer name. Also, the issue of privatization comes up. The Czechs dont like to sell part of their share or company to Western companies. This is like giving something away. This Budvar beer is well- known, and signing this agreement with Anheuser-Busch made the people mad. Why did they sign with Anheuser-Busch? Budvar was already doing well by itself. It like giving away a secret or competitive advantage of their to another company. Lastly, the issue that comes up is the taste of the beer. American is famous for many things, but the taste of beer is not one of them. The Czechs feel that their Budweis beer is so much better than the American Budweiser. These two beers do not compare to each other. Budvars Budweiser is considered by beer experts to be one of the worlds premier brews. If these two companies are combined many Czechs feel that the merger will drag Budvars reputation down to the level of the American Budweiser. The taste of Budweis is so much better than Budweiser in the eyes of the Czechs. This issue of the pride in Budvar by the Czech people and government, has been one of the issues that has spurred disagreement between Anhauser-Busch and Budvar. SWOTStrengthsThe most important strength for Anhauser-Busch is its sheer size. The beer brewer is also part of the Fortune 500. Anhauser-Busch controls 45% of the massive US beer market. Anhauser-Busch has twice as much market share as any other brewery. Its Brand names like Bud, Michelob, and Budweiser are well known to American beer drinkers. The Budweiser frogs and lizards commercials are well l...
