when the opportunity looks promising. For example, a company may wish to enter into the luxury market, but may not want to spend the money to design and start up production of a new line. Starting a new line may come with disastrous consequences if the new model does not fair well. Consumers may not wish to purchase the automobile if the manufacturer is not well known for luxury. The purchase of an automobile maker with a well-known luxury reputation gains instant access into the luxury market segment with instant name recognition and little risks.Safety is a very hot topic as consumers are demanding safety options when purchasing a new automobile. Airbags are quickly becoming the biggest feature to lead the way in safety competition. With a high demand for airbags, there is also a high demand from parents to have a way to disengage the system to protect their children and infants. With airbags saving thousands of lives and reducing fatality rates as high as 36 percent, it is no wonder that consumers are so interested in demanding such a safety feature....
