strategy. In the early 1990s I had the opportunity to start and operate a limousine company. My marketing strategy was basic but the research listed above proved to be a valuable resource. Marketing my business held as much weight as having the limo on the road as much as possible to increase revenue. Working on a low budget I started with a basic ad in the yellow pages then moved quickly to flyers at major events in my area. By analyzing the advertisements of the larger more successful companies I quickly turned to newspaper, magazine and media ads. By the time I sold my business, I had learned some very valuable lessons such as using your competition to gain a marketing edge.The key to success is to develop a clear advertising and promotions plan and build from that plan. The same marketing ideas that work for large successful companies can work for all companies. Marketing is bringing a service or product to the eyes of potential customers. There are many paths to success; the key is finding the path to victory....
