regnant women.h Individuals and families affected by the AIDS virus in Brattleboro.Such efforts had contributed to winning over like-minded consumers, however its arguable to what extent this will have on winning the hearts of international consumers. The question then arises, to what extent does their social unique image affect their consumer behaviour?Swot Analysis for Ben & JerryStrengthsh Ben & Jerry have an established and recognised brand name.h They have a relaxed, loyal and casual workforce.h Good public and social image due to their principles in social awareness.h Wide variety of flavours in ice cream for customers.Weaknessesh Ben & Jerry have a limited target market, as their product is niche.h The suppliers and distributors (such as Dreyers) have high bargaining power, which allows them to raise their prices when they like. h They have concentrated more on donating their money to charities therefore neglecting forthcoming changes in trends. h Declining market share.h Slow development of new products.Opportunitiesh Ben & Jerry should seek to globalise their product to compete effectively. h Change their current suppliers and distributors, which might enable them to be more cost effectiveThreatsh Threat of substitutesh Economical changes such as in inflation or consumer spendingh Social changes within the consumer market such as health conscience attitudes.This report concludes that Ben & Jerry has the potential to prosper so long as they:h To be prepared for forthcoming changes in consumer needs and wantsh To compromise between maintaining their company image and satisfying their investors needs.h Try to reduce their supplier and distribution costs by considering other options.RecommendationsThis report has identified three main areas of concern that need to be addressed;h Overcoming Inertiah Introducing an international joint ventureh Maximising profits through cost efficiency (Economies of Scale)In todays global environment...
