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Breaching International markets

phase of the study is perhaps more important than the actual time spent in the country conducting research. Before departing for Athens with his team, Mr. Walbecker prepared an outline for each day's activities for the entire study period. He also had the individuals make a contact list, which contained a bank, an accounting firm, a lawyer, an equipment supplier, the embassy, the ministry, as well as industry source phone and cable numbers. Another important point that was covered was that Mr. Walbecker made maps available to the team of the location, and showed documentary films discussing the political and economical situation of the country as well. Shots and medical supplies were also made available and taken with the team. Language was also a concern to the accuracy of the study. Based on this fact personnel were required to attend classes on the language even if they had some prior knowledge. After sufficiently preparing the personnel for the trip, Mr. Walbecker departed with the team for Athens. For the first four days the team was allowed to orient themselves to their surroundings. There are several reasons why the team was given this time to relax. First, they had to recover from the long flight. Physical and mental stamina were at a low-point when the team left the plane. Secondly, the change in surroundings has an effect on the emotions of a person. Third, it allows for the creation of a team from a group of individuals. A sense of camaraderie can be established during this free time.By the beginning of the week the team was eager and ready to start work on the study. Using the contact list and each individuals daily schedule the team was sent about to gather information. From each contact on the prepared list each member was expected to gain at least two additional contacts. While meeting with contacts the team was asked to differentiate between opinion and fact. This is because misinformation gathered by inexperienced peopl...

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