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Breaching International markets

nce of the project. This example should have revealed the importance of the site selection, gathering, and transmission processes used in conducting a feasibility study.The main point of conducting a feasibility study is to find the intricate details which are necessary to make the right choice for expansion. The example presented above is just one particular situation. In trying to maintain brevity, the paper could not possibly include all of the suggested actions that management should take in every situation. Management must be able to adjust and plan a course of action to find the details of their particular situation that are essentials to making a viable decision. As an overall idea in dealing with foreign counterparts one should be objective in judgment and abundant in knowledge of the person's/people's backgrounds. Knowledge is a valuable resource when expanding operations. Conducting venture analysis is one way in which a company can perceive how the investment will contribute to future operations.Table 1: List of statistics that portray the market situation.Essential Market Statistics: 1. Population by language, religion, ethnic groups2. Population by age, income, major occupations3. Population by regions and centers-with growth rates4. Number of households and rate of creation5. Percentage of households with car, radio, refrigerator,TV set, washing machine, running water, electricity.6. Per capita disposable income (per capita national income less taxes and savings) broken down by region7. Personal and household consumption pattern; changes over ten years.8. Government purchases of goods and services, broken down by product groupings and buying agency.9. Type, number, and purchasing of state enterprises10. Imports, and exports, by product and by origin or destination11. Statistics on market for your product (internal production plus imports less exports)* Source: Penetrating the International Market, p.27-8.Table 2: Diagram s...

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