the specific nature of each individual case. 3. 3 Sales Literature The business will begin with a general corporate brochure establishing the positioning. This brochure will be developed as part of the start-up expenses. 3. 4 Sourcing ?The key fulfillment and delivery will be provided by the principals of the business. The real core value is professional expertise, provided by a combination of experience, hard work, and education (in that order). ?We will turn to qualified professionals for free-lance back-up in market research and presentation and report development, which are areas that we can afford to contract out without risking the core values provided to the clients. 3. 5 Technology Progressive Consulting will maintain latest Windows and Macintosh capabilities including: ?1. Complete Email facilities in Internet, CompuServe, America Online, and Apple link, for working with clients directly through email delivery of drafts and information. ?2. Complete presentation facilities for preparation and delivery of multimedia presentations on Macintosh or Windows machines, in formats including on-disk presentation, live presentation, or video presentation. ?3. Complete desktop publishing facilities for delivery of regular retainer reports, project output reports, marketing materials, market research reports. 3. 6 Future Services In the future Progressive will broaden the coverage by expanding into coverage of additional markets (e.g. all of Latin America, Far East, Western Europe) and additional product areas (e.g. telecommunications and technology integration). We are also studying the possibility of newsletter or electronic newsletter services, or perhaps special on-topic reports. 4. 0 Market Analysis Summary Progressive will be focusing on high-technology manufacturers of computer hardware and software, services, networking, who want to sell into markets in the United States, Europe, and Latin America. These are mostly larger companies...
