here priority geographic areas?What are the key channels of distribution?What are the channel objectives, structure and management?Should the marketing managers change their degree of reliance on distributors, sales reps and direct selling?Is the sales force organized around territory, market or product?PromotionWhat are the key promotion priorities and approaches?Which advertising/ communication priorities and approaches are linked to different products, markets and territories?Which media would be most consistent with the total marketing strategy?In addition to the basic issues raised above marketing tactics today must guide managers addressing the impact of the communication revolution and the increased diversity among market niches worldwide. The Internet and the accelerating blend of computers and telecommunications has facilitated instantaneous access to several places around world. Diversity has accelerated because of communication technology, logistical capability worldwide and advancements in flexible manufacturing systems. 1.4Functional Tactics in Accounting And FinanceFinancial tactics with longer time perspective guide financial managers in long term capital investment, debt financing, dividend allocation and leveraging. Financial tactics designed to manage working capital and short-term assets have a more immediate focus. Managerial accounting, where managers are responsible for keeping records of costs and the use of funds within their company, has taken on increased strategic significance in the 1990s these change has involved two tactical areas:1.How to account for costs of creating and providing their businesss products and services.2.Valuing the business, particularly among publicly traded companies.Another area of concern is value that is whether or not business strategies and management actions are creating real value for stockholders. The most prominent technique that has guided tactical decisions for many companies...
