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CanWest Global mediabroadcast relations

Over the last few years, CanWest Global, as a whole, has undergone some significant organisational changes. Before the changes CanWest Global operated a regional television network, but due to the media/broadcasting acquisitions Izzy Asper was able to converge his holdings to become a national leader in the communications industry. These purchases allowed CanWest to bring together its print, broadcast, and Internet holdings to create the countries most comprehensive, multiple-platform international media company. This synergy has not only made them an industry leader in the Canadian marketplace, but also an impending international competitor. Izzy Asper is an international media mogul from Manitoba. His family, under his lead, is the driving force behind CanWest Global Communications Corp., one of Canadas biggest and most important diversified media companies. An industry leader at home, CanWest is positioning itself for global success and is currently Canadas only multinational broadcasting company.CanWests acquisition of Hollingers newspaper and Internet assets, along with CanWests existing television assets makes CanWest Canadas largest daily newspaper publisher and the country's leading Canadian integrated media company.After acquiring the new companies, CanWest Global had to change their business processes. Instead of simply changing parts of the process, the company completely redesigned many of their processes. Furthermore, upon the acquisition of other companies, CanWest experienced conflict within almost every department in the company. Management from different departments throughout the organization had to contend with a head office in Manitoba rather than their regional branches. CanWests strategy to implement the merging of the companies from the three media outlet groups was effective. Communication and trust between employees and management has been instrumental in the success of the change implementation. The...

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