in each local market. In a Chamber of Commerce speech Izzy Asper talked about innovation and stated those points. Asper mentioned that he could not overemphasize our collective need - advertiser, agency and client, to increase our R & D spending. We simply must find a way, together, to bring more precision to our buying and selling decisions, and that can only be done through investment in information systems, both within our companies and collectively in the industry (Asper, Leonard). He further stated that the collaboration of the industry would convince advertisers of the value of buying media (Asper, Leonard).When referring to the need for innovation Izzy Asper stated that the company had deployed significant new resources to create fresh, alternative voices in news and public affairs, voices that were not previously heard around the country (Asper, Leonard). Asper strongly believes that CanWest has united the East and West of Canada and allowed the country to have a national view. Asper also promises to add plenty more resources and bring new voices to the national stage on an ongoing basis (Asper, Leonard).CanWest is now a national media company and is not finished with their global expansion plans. They are shoring up their home base before they continue with their mission to be a worldwide media company. They believe that there is no doubt that convergence, in all its forms, is the right strategy. The benefits are clear, it is just the magnitude of the convergence on a global basis that is the issue. How big do they want to be may be the bigger question.CanWest started as a terrestrial broadcasting company operating station groups in Canada. The first thing they did was expand internationally. They decided to compete internationally because there were higher-growth markets globally. Entering the international market could also help them to become a larger group with access to different technology, different management...
