to increase employment in Winnipeg. (Chen, Interview)Some of the employees at Pacific Newspaper Group were fighting against each other as the unionized employees that were being pushed out fought for retraining and arbitration. Meanwhile the other unionized employees such as those in advertising and editing knew that they would be keeping their jobs but feared that the other employees could be just retrained to take over their own jobs.Management at head office sent daily e-mails to all employees at each of the newspapers and stations to inform them about changes going on during the convergence, which is what they termed the changes. Many of the changes included the integration of administration, the suppliers and couriers among all of the groups and the head office. Management also sent out confidential breakdowns of the generated revenues of the organization and a breakdown of the convergence program issues and what it meant to each group. (Chen, interview)Management at the Pacific Newspaper group has been holding continuous meetings with employees to discuss, express opinions and update on the convergence issues. Management has also expressed to employees that at some point in the future, the newspaper groups and the stations will integrate more of their resources and communication with each other. (Chen, interview)When assessing top management today it is important for the skills and the strengths of the management of CanWest to fit into the organizational structure. Mr. Asper believes that they have to make a transformation. He believes that as television operators in Canada Particularly, we've been half plant managers managing a technical operation with some program-scheduling people and marketing and sales peoplewe need to bring more creative people into our organization (Interview). Mr. Asper wants to focus on creating more of its own content for CanWest and believes that creative and innovative employees who share the co...
