ata, the platforms, the cross-promotional power and the strategies to sell most effectively.What Else Could Have Been DoneCanWest believes in strong management. It is necessary that managers will deliver the assets because in the end, if you look across the various groups that evolve, there will be roughly a level playing field. Many companies will be competing on the different media platforms. CanWest should look more and more toward controlled companies as opposed to widely held companies because, in this day and age, there has to be a boss. And when you get companies that are simply widely held public companies, they are usually slower moving and usually develop much greater political forces within them that are hard to overcome to allow a corporation to be effective.CanWest has successfully implemented their change strategies. It is obvious that it will take time for any large company that is acquiring new companies and reengineering to pass the turmoil stage of implementation. However, CanWest must continually monitor its change strategy and the effects that it is having on the diverse group of employees. CanWest needs to use employee empowerment as a method to involve employees in the companys changes and to assure them that they are valuable assets to the company. The employees are the key to the success of the organisations success during and after these changes. CanWest must realize this and utilize their most important resources.ConclusionCanWests acquisition of Hollingers newspaper and Internet assets, along with Canwests existing television assets makes CanWest Canadas largest daily newspaper publisher and the country's leading Canadian integrated media company. Completion of this revolutionary transaction cements the largest ever media convergence deal and positions CanWest as the country's leader in content and advertising. The power of their traditional media combined with leadership in the new media will be a str...
