a media company. As with other media companies, they make the majority of their revenue by generating content to serve the consumer, and selling advertising in and around that content to serve the advertiser. The WIC and Hollinger acquisitions will strengthen the capacity of CanWest to take full advantage of technology and marketplace advances across all forms of media. Through these acquisitions they have acquired some strong brands, additional advertising vehicles for their clients, and an unmatched content store - the blending of print and electronic media will be substantial. Despite all the negative news surrounding their future of traditional television networks, CanWest believes it's got a very strong and bright future with their conventional television network established. This will significantly complement their acquired holdings and favourably position the company to capitalize their assets. If another company were to own only one station in the market and end there, it would be a difficult road to follow, and investors may have some concerns. The diversified nature of the company and managements proven track record of growth should lead investors to believe that the conventional television base, which they have, is being transformed into a much stronger better-supported base. The Internet companies will require broadcast television to get their messages out. So CanWest believes that the usual market hype over a new technology is overshadowing the reliable steady conventional market.A Stockholders PerspectiveWhen companies undergo such significant changes as CanWest has recently, stockholders often get concerned about the safety of their investment. Leonard Asper addressed these concerns in a presentation to stockholders in November 2001. Leonard went on to say that CanWest expects to capture at least $30 million on an annualised basis in additional gains from integration and convergence in the coming year. It also re...
