Relations and Marketing departments could build upon these initiatives to reinforce a positive image, which could then lead to an improved reputation and increased market share through brand loyalty and economies of scale.And finally, Fifth, I would strongly recommend that Dow Chemical continually re-evaluate their industries by performing External analysis and Internal analysis. By re-evaluating the following factors, Dow Chemical should be able to reasonable track its competitive advantage position and adjust early enough to remain competitive. They are:a) Potential competitors: This area represents a threat to profitability, which can be combated by raising the barriers to entry/exit costs, brand loyalty, absolute cost advantages, economies of scale, and possibly through the development of superior reputation influence and enjoy protection from local governments.b) Rivalry: Monitor the competitive structure of the consolidated industry, which could affect market share, and even start price wars, which could be costly. Monitor demand trends, which could call for market expansion or retraction, and finally monitor exit barriers, which be a deterrent for potential entrants. c) Power of Buyers: Monitor supplier industries, when there are many suppliers, buyers can dominate a bargaining position, and thereby generate cost savings. Consolidate purchases with Union Carbide to maximize a combined buying power position.d) Power of Suppliers: Monitor supplier markets for new supplier entrants or potential suitable substitutes.e) Substitute products: Monitor the market for suitable substitutes for your manufactured product, which could negatively impact your market share....
