n and CEO (www.corp.aol.com)Through its new "AOL Anywhere" campaign, AOL is moving to utilize the technology of Netscape to bring the power of the Internet into the hands of their consumers anywhere they go. In providing this service, AOL is positioning itself in the industry with key allies. For example, with key alliances with companies like Motorola, AOL is looking to provide its services wirelessly. In hoping to establish dominance in the market, AOL is looking to become stronger in the fields of wireless and broadband content and to offer its services through other mediums besides the computer.America OnlinePast MergersIn many ways, America Online has built their success through its corporate acquisitions. As with many mergers, the larger organizations culture (in this case AOL) dominated the newly acquired companys culture. In several cases, America Online bought another company to gain a brand name or product image, rather than to hire the talented individuals working for it. As for the acquisition of Netscape, this was exactly the case. This quickly became apparent to former Netscape employees when AOL failed to convert its 11 million subscribers to the Netscape browser software. In November 1998, AOL and Sun Microsystems purchased Netscape in a three-way deal. Sun took over the business software division, while AOL took over the browser software and the Netcenter website. (Zaret) Before AOL, Netscapes employees had a strong sense of loyalty to the company and to the product that they had created. One ex-employee said "[At Netscape], you really believed in the vision that [was] laid out and you had a great feeling about your company." (Zaret) Apparently, that feeling was not the same at AOL. They failed to recognize this aspect, or chose to ignore it. The Netscape browser development program has since been pushed under piles of bureaucratic correspondence and slowed tremendously. It was apparent to many former Net...
