and communication skills. By accompanying a staff member to these seminars it does not undermine his capabilities as CEO, but provide him with an opportunity to learn.3.3.2Schedule meetings between the United States and EuropeWith the advancements in modern technology, continental communication barriers have been removed. Therefore, regular meetings between Loun, Donaldson and Waterhouse can take place with ease. According to Tung (1981) expatriate failures reach levels of 20 to 40 percent, essentially because they never felt completely comfortable abroad. By ensuring communication lines are open with Donaldson, Loun will be able to make sure that he has settled properly. “These meetings [will also] allow each general manager to keep in touch with their associates [and] the overall mission and strategy of the organisation.” (Deresky 2000, p. 306)4RecommendationsIn dealing with problems at Argos Diesel Europe a number of recommendations have been made which would assist the company in solving the issues identified earlier in the report. It would not be possible to solve all of the problems at Argos identified by simply implementing one course of action. A number of actions need to be taken for the issues to be satisfactorily solved. Recommendation 13.1.1 International Management StudiesDonaldson has struggled to come to grips with the European culture. This process is made even more difficult by the sub-cultures which exist within Europe. In order to solve this problem Donaldson should undertake a course in cross-cultural communications, at the Robert Kennedy University located in Switzerland. This would enable Donaldson to gain a better understanding of the European way of doing business and as the university is run from an American business school perspective would provide a familiar learning environment. Recommendation 23.3.2 Schedule Meetings between the United States and EuropeThe introduction of regular meetings...
