on, which is Korea's #2 automaker. This contract should help build a foundation for Ford Motor in Europe. The Ford Motor Company was founded by Henry Ford in 1903 in Dearborn, Michigan. Ford's first famous car was the Model-T, which was produced in 1908 on the first moving assembly line. Fords were accounted for 60% of all vehicles on roads in 1920. In 1938, Ford's market share fell behind competitors General Motors and Chrysler. But, in 1950 the company fought back and remained in the #2 position. In 1956, the Ford Motor Co. allowed outside ownership. Ford sales rose with the introduction of the Edsel in 1958, and the powerful Mustang in 1964. In 1980, financial problems caused Ford to cut its workforce by 33% and shutdown 15 plants. With the introduction of the Taurus and Sable in 1988, Ford had its largest share of 21.7% in the U.S. car market. I, 1997, Ford beat GM to the China market by the production of minibuses. Ford expanded customer service in 1999, by creating build-to-order car through their web-site. Already in 2000 Ford Motor Co. has bid for Daewoo, and has signed a marketing deal with Yahoo!. Here are some key competitors for the Ford Motor Co.; Bank One, Bank of America, Chase Manhattan, GM, Honda, Hyundia, Isuzu, Nissan, Mitisubishi, Saab, Suzuki, Toyota, and Peugeot Motors of American. The reason I chose to invest in the Ford Motor Company was because, of their successful history. The company is #2 in market sales for trucks and cars. Also, the Ford Motor Company is ranked #2 on the 1999 Fortune 500 list. The Ford Motor Company is ranked #3 on the Global 500 and ranked #50 on the most admired list. They were also ranked #2 on Fortune 500 in 1997.I myself particularly like and enjoy driving Ford vehicles that's what also help me make my decision on Ford Motor Co. I feel that they are trying to improve all aspects of their organization. These improvements consist of customer service, quality of t...
