quality of its cars, benchmark the Japanese auto makers’ engineering system, completely differentiate its products by using different parts in different cars and set a new pricing strategy to support these. The benefits of this alternative will be to fix the broken brand name, gain consumer confidence again and decrease the production costs. However, by this solution the company’s engineering structure should be renewed, new investments will be reflected to the prices and short term profits will be low.C.Description of Strategic Alternative 3One of the problems that GM faces is the delays on distribution. To overcome this problem, GM may emphasize a hub system like UPS has. New lands replacing the strategic locations may be purchased so that the cars on hand can be distributed more effectively. This alternative can help to patch the production insufficiency and deliver the product faster. However, the cost of the lands, administrative and security expenses of the hubs are disadvantage.D.Description of Strategic Alternative 4Depending on market share and profit figures, the company needs new marketing strategy by re-organizing its organizational structure. This can be done by company’s new brand management system with brand new managers. Marketing and engineering departments should work together; marketing managers should have an active task during the designing process of the products. To maximize the profits, the company should cut the costs wherever they could, improve its organizational culture, and create excitement in customers and employees. The company is also stuck in the past achievements. To mend this, GM should find a way to respect its past while embracing its future. Company’s brand slogan may be changed and re-expressed more effectively to the target customers.VI. Selection of Strategic Alternative and ImplementationA. Statement of Selected StrategyIn today’s world, companies consider profit ...
