s the business had grown by 10% per year. When Gilette built a new administrative building in Argentina, they regarded energy efficiency as a major factor in its design. They put an automation system in place that controls the air volume, conditioned air and lighting. They also used advanced-design building materials, including sun visors that neutralise the solar impact. Aware of the issue of Global Warming, Gilette has taken action through its Worldwide Energy and Water Conservation Programs. Although the GHG emissions of the company's manufacturing operations were 122,000 metric tons in 1997 and 7,000 tons higher than the 1990 levels, it is estimated that it would have been 137,000 metric tons without the conservation program. In 1997, Gilette wanted to go further and became a partner in the Climate Wise Program. The purpose of this program is to help companies to identify and implement cost-effective projects to reduce GHG emissions. Then, Gilette submitted a Climate Wise Action Plan focusing on energy efficiency programs, supply chain conservation initiatives, co-generation projects, fuel switching, and transportation. The goal was a reduction of the company's GHG emissions by 23,000 metric tons by the year 2000. A good example of this is the actions taken by Gilette in Mexico. Indeed, Gilette has important manufacturing and sales operations in Mexico City, where it recently completed a multi-faceted program of warehouse consolidation, shipping route analysis and redesign, truck fleet changes, and revamped operations procedures. The company analysed the environmental impact of these changes and found a 20% average savings in fuel consumption. The fuel savings translated into an estimated 2.5 million-pound reduction of CO2 emissions from Gilette trucks.As we saw, the industry is widely responsible for climate change. Some of them have already taken action to reduce their direct or indirect GHG emissions and found competitive advanta...