of Eastern and Central Europe. Culturally speaking,globalization is largely the spread of Americanization on a global scale. He used McDonalds restaurants to demonstrate the Americanization of the world. “To many people whodon’t get to travel to America, They have America come to them”. (P.294). Friedman thinks that the invading of American culture to the world can be a lost. The more theseglobal franchises spread globally, the more other cultures would become vulnerable to the homogenizing pull and push of global capitalism.Friedman says that countries should learn to develop multiple filters to prevent this from happening. Friedman defines globalization as “the ability of a culture, when itencounters other strong cultures, to absorb influences that naturally fit into and can enrich that culture or resist those things that are truly alien and to compartmentalize those thingsthat, while different, can nevertheless be enjoyed and celebrated as different” (p.295). The book “Global Dreams: Imperial Corporations and the New Word Order” by Richard J. Barnet and John Cavanagh, has explained globalization from a range of disciplinaryperspectives. On the subject of Business and Globalization, they say that Nation States are loosing power to Multinational Corporations. A Corporations power is strongestwhen countries are poor and desperate for development. By having production shifting to poor countries, it allows for advanced production in primitive economies. However,globalization have negative effect and cost on poor countries and their work force. Governments are turning a blind eye when it comes to human right in these underdevelopedregions. Companies are dictating the level of protection that it provides its workers when it comes to human rights. Multi National corporations are looking to cut corners tolower their costs in order to have an advantage over their competitor. So, they look for cheap lab...
