but the rubber or polymer plates can conform to an uneven surface, paperbags, corrugated boxes, and packing material. Gravure- the reverse of letterpress. The area is recessed into copper cylinder just like engraving. Thermography- it has a greater raised effect than engraving using a powder, the ink, and heat. A very popular way of printing is offset lithography, the image areas attract grease, and the non-image areas attract water (ink). Screen printing- mesh screen mounted with the areas of the screen blocked with a stencil. When ink is put on the screen it is squeegeed through the screen into the open areas. Digital colors printing- the newest technology using a combination of lasers that make plates and offset printing. It is a shortly run, full color job that would be needed quickly. There are many more types of printing, but these should give a good idea of how much information is needed. This is only one aspect of the graphic design process, so there is more to learn in the field and more skill to pick up. Skill, technology, and an immense amount of information gives the designer their ability to communicate. Person to person was too slow for the world communication, so designers started using technology to get messages across oceans. It also got messages across the consumers brain. The skills of a graphic designer persuades the readers to purchase a product, go some place to try a product, use a service, vote for a politician, make a contribution, or even join the army. Graphic designers have to professionally display a campaign of persuasion, identity, and information to benefit both the company and consumer. Face it! We live in a communication-based world. ...
