ames based on the wildly popular Harry Potter book series. EA generates more than 40% of sales from software for Sony's PlayStation system, but also develops games for PCs and the Internet. More than 40% of EA's sales come from outside the US, and the company has distribution centers in more than 75 countries.LEGO-At the LEGO company, toy blocks are the building blocks of success. Since 1949 the Danish firm has made over 200 billion of its interlocking plastic toys, keeping little hands and imaginations busy in some 130 countries. The US accounts for about one-third of the company's sales. In a nod to kids' high-tech skills, it also offers LEGO software and kits to build PC-programmable robots. The company also owns LEGO theme parks in Denmark, the UK, and California; LEGO retail outlets in the US and Europe; and licenses its trademark for apparel, watches, and other lifestyle products. Comprising 50 companies in 30 countries, LEGO is owned and run by the founding Kristiansen family.Marvel Enterprises-Marvel Enterprises' success rests on the strength of its characters. Formerly Toy Biz, the company uses its library of some 4,700 characters (Spider-Man, X-Men) in toy development, publishing, and licensing. It generates about 75% of sales through action figures, games, and puzzles based on Marvel characters, as well as proprietary toys (Kindergarden Babies, Electronic Interactive Whac-a-Mole) and toys based on non-Marvel characters, such as World Championship Wrestling action figures. Marvel also is one of the world's leading comic book publishers and licenses its characters for use in movies, TV shows, clothing, video games, and other products. Director Isaac Perlmutter owns about 38% of the company.Mattel-Powered by everyone's favorite foot-tall platinum blonde, Mattel is the world's #1 toy maker. Its products include Barbie dolls, Fisher-Price toys, Hot Wheels and Matchbox cars, American Girl dolls and books, and licensed Disney and Se...
