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HewlettPackard Strategy

products. As long as this strategy is profitable, HP can and should continue this diversification. One of the most important business level strategies HP developed was spinning off the medical equipment, test and measurement, etc. to Agilent Technologies. While Agilent will continue to follow HP뭩 mission and goals, Agilent's customers and markets are very different from HP. This realignment was a positive move given HP's new focus on servers and E-services. HP has envisioned where the Internet will take the world, and can now focus all its efforts and resources on creating new competitive advantages in E-services and Server markets. Section 9 Corporate Level Strategy HP has five basic priorities for its business level strategies. These priorities are also reflective in HP뭩 organizational chart (see Appendix A). ?Printers ?Computer Products ?Enterprise Computing ?HP Labs ?Agilent Technologies Printers: In nearly five years, HP뭩 inkjet imaging business has achieved more than 25% annual growth, the installed number of units has grown from 17 million to 85 million printers. This growth is largely a result of introducing new technologies into new product categories. Inkjet Imaging Solutions has been accelerating its technology into new categories at the over-$500 end of the inkjet market, the extremely fast-growing sub-$150 end of the market, and beyond the desktop. Color is now becoming increasingly common in offices for presentations, reports etc. Making this technology affordable and high quality is one of HP goals. In 1997, HP introduced an entirely new category of inkjet color printers for the office, the HP 2000C and HP 2500C Professional Series color printers, these printers offer laser-class color print speeds and low cost-per-page. HP intends to continue to aggressively push the adoption of color in the office by offering the widest array of color printing solutions at all price points. The company expects offic...

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