ON 2 Summary of Issues 2 Strategic Recommendations 2 Customers needs: 2 Alliances: 2 Development of new products/services outside PC뭩: 2 Major areas that HP is and should continue to focus its E-services on: 2 International Sales: 2 Strategic Implementation 2 SECTION 11 2 Conclusion 2 Section 1 Background Hewlett Packard is second only to IBM and is one of the world뭩 top provider of computers, peripherals, and related services. Hewlett Packard also manufacturers testing and measurement equipment, and medical equipment in a recent creation company of Agilent Technologies to be implemented by mid-2000. Over 50% of Hewlett Packard's sales are outside the United States, and are made up of nearly 85% computers and related products. The vision, culture, and environment created by the co-founders are very much alive today, and continue to make Hewlett-Packard stand out from the crowd. Section 2 Mission, Goals, and Strategies Company Mission Hewlett Packard's basic business purpose is to create information products that accelerate the advancement of knowledge and improve the effectiveness of people and organizations. These products and services are used in industry, business, engineering, science, medicine, and education in over 130 countries worldwide. Company Goals Hewlett Packard has well defined corporate goals that are a reflection of the overall mission. Service is most important to HP, whether the relationship is HP/consumer or HP/employee. Profit is one of the components of HP뭩 goals but only as a means to the greater ends. HP뭩 primary goal is to give its customers the products and services they desire. Followed are HP뭩 specific corporate goals: ?To achieve sufficient profit to finance our company growth and to provide the resources we need to achieve our other corporate objectives. ?To provide products and services of the highest quality and the greatest possible value to our customers, thereby gainin...
