Our textbook mentions several other key words that will be prevalent in our presentation, such as “you,” “save” and “partnership” (236). We will use persuasive vocabulary to achieve our objective of closing the sale. Use metaphors and stories- We have identified a key story to use in our sales presentation to IBM. We have named this story “A Whisper’s Worth a Thousand Words.” This story is about a diligent design team at Nidec who worked day and night to develop the most innovative spindle motor in the world. In the amount of time it usually takes to design a simple variation of a conventional motor, this team designed a motor that was .25 inches in diameter (industry standard is 2.5” and Nidec’s standard is 1”), with a maximum noise level of 20 decibels. This noise level is the equivalent of a whisper (www.nidec.co.jp/english/topics/index). VenueLocation - Meeting room building 28 at San Jose, Ca site. This location is close to Nidec’s San Jose design facility. This building also houses the offices of all IBM commodity managers and commodity engineers from the HDD division (See Appendix, Exhibit 2 for map of location). Conference Room Specifications (See Appendix, Exhibit 4 for diagram)-Size - 30 x 30 feet-Equipment - laptop equipped with PowerPoint and Internet connection-Furniture - large round table, comfortable rolling chairs, many windows-Refreshments - fruit, bagels, cookies, coffee, tea, soda, waterOutline and Timetable - Approximate time 30-40 minutes Selling Tools and TechniquesThe Product ItselfWe will bring a sample motor to show IBM in the presentation. Due to the complexity of the product and the degree of components involved, we will not be able to demonstrate the motor in action. However, we will be able to illustrate features such as size and density.Photos and IllustrationsIn order to illustrate the features of Nidec’s spindle motors ...
