d the IT declaration, how did this develop? (A)b)A brief overview of basic marketing concepts for IT hotels. (C & E)c)A graphical analysis of the market share. (K)d)Location, atmosphere and facilities offered, specialities and special promotions to attract their desired target groups. (H & I)e)Statistics showing results created by this category, increased revenue caused of the IT equipment within the hotel. (J)Business attractions a)A brief history of the IT hotels and their changing in guest types. (F)b)The changing trends in business travels. (G & L) c)What kind of equipment must the IT hotels offer, so they can attract more guests? (D) 5B)Sequencing, the order in which I will write in my content is as followed. Marketing1.Introduction and pointed question. (A)2.A brief overview of basic marketing concepts for IT hotels. (C, E, I & H)3.A graphical analyse of the market share. (K & J)Business attractions a)A brief history of the IT hotels and their changing in guest types. (F)b)The changing trends in business travels. (G & L)c)What kind of equipment must the IT hotels offer, so they can attract moreguests? (D) Topic OutlineI.Introduction and Pointed QuestionA.The IT revolution and its significance for the hotel industry in central Europe.II.A brief overview of basic marketing concepts for IT hotels. ( C, E, H & I )A.Direct mail advertising towards large business organizationsB.TV commercial advertising C.Using hotel magazines and hotel chain connectionsD.Homepage Internet advertisingE.Newspaper and travel magazinesIII.A graphical analyse of the market share. (J & k)A.Analyse the market for needsB.Market controlC.Location and marketing controlIV.A brief history of the IT hotels and their changing in guest types. (F)A.How long has the IT system been used in the hotel industryB.Does this hotel change the hotels guest types?C.A focus on business travel1.Services2.FacilitiesV.The changing trends in business travels. (G & L)A.Working ...
