larger than its U.S. counterpart, to prepare fora possible future launch there. PromotionThe majority of our advertisingcomes from bike rallies and special events that are held that are held acrossthe United States. Our Rallies draw between 5,000 and 200,000 people. The majorityof the attendants are Harley owners. Harley Davidson as an organization doesvery little mainstream advertising. BUDGETS CONTROL AND ACCOUNTABILITYStandardsshould be specified in terms of sales, and production. Costs should be identifiedand target cost levels specified to facilitate their control. Standards shouldbe established in terms of consumer’s attitudes. Attitude standards, in termsof perceptions, and desires should be specified. Controls should be implementedand monitored by appropriate administrators. The president, vice-president,administrators, and other individuals should be responsible for controllingthe marketing mix implemented. ...
