y that time(Monti 9). Newly internationalizing companies need to avoid being stuck in the ditch or having their luck run out. They should have the commitment to stick it out when they don't succeed at first, even with a high road approach.Going international is a great way to expand and strengthen a company, but its also a sure way of driving it into the ground. McDonald's, eToys and AT&T all took the chance on striking it big internationally. Their ventures weren't very fortunate. They made a few mistakes and are now paying the price. Companies everyday can succeed globally if they know what they are doing and have the financial funding ...
